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Microsoft launches its online store on Tata CLiQ

Microsoft has launched its Microsoft Online Store with Tata
CLiQ – the e-commerce portal of Tata group. The website will sell Microsoft
products such as tablets, PCs, software and phones on the platform, ET has
reported.
Tata CLiQ follows a quasi digital model where the products will be delivered
from the physical stores of various retail outlets of Tata group like Croma,
Titan, Westside etc.

Microsoft has launched its Microsoft Online Store with Tata
CLiQ – the e-commerce portal of Tata group. The website will sell Microsoft
products such as tablets, PCs, software and phones on the platform, ET has
reported.
Tata CLiQ follows a quasi digital model where the products will be delivered
from the physical stores of various retail outlets of Tata group like Croma,
Titan, Westside etc.

Priyadarshi Mohapatra, country general manager, consumer
channel group, Microsoft India said, “Increasingly consumers are going
online to shop for mobiles, devices and software. We therefore are expanding
our online presence through our official Microsoft Store so that our consumers
find it easier to experience and buy our products.” The Microsoft Online
Store will allow consumers from across the country to get an easy access to
Microsoft’s wide range of productivity-enhancing products and the company’s
merchandise.

Ashutosh Pandey, CEO, Tata CLiQ commented, “Tata CLiQ
is pioneering the phygital (physical plus digital) revolution in India, and
enhancing the customer experience through a combination of in-store shopping
benefits and conveniences of online shopping. We are a brand focused
marketplace and promise authentic brand experiences to our customers. Launch of
Microsoft Store is a step in that direction.” Pandey added that the
company is looking forward to the support Microsoft with Tata group’s large
on-ground network.

The consumers will be able to buy products and services
using services such as click online and picking up at store, return to store
and ship from store through a large on-ground store network of partner brands,
the companies said. TataCLiQ’s services will be available across more than 500
stores of 12 partner brands.

The new Microsoft Online Store with Tata CLiQ is launched
with inaugural offers on Microsoft Surface Pro 4 and select Lumia smartphones
running on Windows 10. Consumers buying the Surface Pro 4 on TataCLiQ.com will
be able to get the powerful convertible along with the Type cover at a discount
of Rs 10,000, and a free Office 365 subscription for a year. Customers will
also be able to buy Office 365 subscription, Lumia 550 and Lumia 650 on
TataCLiQ.

 

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