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Microsoft launches its ‘Are You Ready for the Big Game?’ campaign on mobile

Microsoft has partnered with mobile VAS (value added services) company Mobile2win to take its original software promotion campaign, ‘Are You Ready for the Big Game?’ on the mobile platform.

Mobile2win has integrated a variety of mobile marketing tools including SMS, WAP and advergaming for the Microsoft’s mobile campaign, reports exchange4media.

Microsoft has partnered with mobile VAS (value added services) company Mobile2win to take its original software promotion campaign, ‘Are You Ready for the Big Game?’ on the mobile platform.

Mobile2win has integrated a variety of mobile marketing tools including SMS, WAP and advergaming for the Microsoft’s mobile campaign, reports exchange4media.

“Mobile phones have become the central device for accessing information on the go,” Vineet Durani, Lead – OSI (Original Software Initiative) Marketing, Microsoft India, has said. “This campaign has allowed us to drive deeper engagement with prospective customers and amplify our marketing efforts.”

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