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Microsoft launches campaign to get visibility for its Live Search service

Microsoft India has launched an innovative OOH (out of home) campaign in Mumbai to get visibility for its Live Search service. The campaign, titled ‘Think It, Find It’, also aims to get users try the company’s online search service.

Microsoft India has launched an innovative OOH (out of home) campaign in Mumbai to get visibility for its Live Search service. The campaign, titled ‘Think It, Find It’, also aims to get users try the company’s online search service.

The OOH campaign consisted of bus shelters featuring a Live Search bar with search keywords like ‘Tattoo parlour, Bandra’ and ‘Power yoga classes, Kandivali’. Interestingly, the creatives on the bus shelters were placed close to the points displayed. For example, if it said ‘Tattoo parlour, Bandra’, one could actually spot a tattoo parlour close by.

According to Maya Hari, head, consumer marketing, online services group, Microsoft India, the customisation was done to tickle the curiosity of consumers in a way in which they found the creative intriguing and relevant. [Source: Afaqs]

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