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Microsoft launches a branded online store on Snapdeal

With an aim to grow its share of the country’s fast-growing mobile market, Microsoft has recently launched its own branded store on Snapdeal, reports TechCrunch.

For years, India’s commerce is predominantly been offline, particularly for gadgets, which is why Xiaomi, the Chinese company that pioneered the online sales model, this year began selling its devices in physical retail stores, but the online commerce industry is growing at a rapid clip.

With an aim to grow its share of the country’s fast-growing mobile market, Microsoft has recently launched its own branded store on Snapdeal, reports TechCrunch.

For years, India’s commerce is predominantly been offline, particularly for gadgets, which is why Xiaomi, the Chinese company that pioneered the online sales model, this year began selling its devices in physical retail stores, but the online commerce industry is growing at a rapid clip.

According to a TechCrunch report, the potential of the Internet has helped a number of online retail startups rake in investor money to position themselves for future opportunities. India is estimated to have 213 million internet users, up 23 percent since December 2014 and growth is set to continue.

Microsoft already sells product via Amazon India, but its store on Snapdeal will be much like a mirror of its own site, complete with “exclusive products [and] offers.” The online store will include the “full range” of US-based company’s products, including phones, tablets, PCs and software. However is that Microsoft is not selling its Xbox One or Xbox 360 consoles on the store. Amazon India will still exclusively retail the Xbox One in the country.

“Besides Lumia smartphones, Indian consumers can purchase devices such as tablets and PCs as well as Microsoft software in 5,000 Indian cities and towns serviced by the Microsoft Store on Snapdeal,” Snapdeal explained in an announcement.

“We are pleased to be partnering with Microsoft in opening their online store on Snapdeal. This unique, self-contained store built by Snapdeal will allow users accessibility of Microsoft’s unified portfolio of phones, tablets, PCs and software,” Snapdeal Senior Vice President, Electronics and Home Tony Navin said in a statement.

The Microsoft store on Snapdeal, found at microsoft.snapdeal.com, has been customised to offer an integrated Windows customer experience, the statement added. The store enables Microsoft to manage product selection, promotions and launches as per need and basis the analytics shared by Snapdeal, it added.

“Increasingly consumers are going online to shop for a number of things, including mobiles, devices, software and accessories. We therefore see tremendous opportunity in delivering Microsoft products and services through our online store to these customers. Our latest store on Snapdeal will help us reach more such customers and offer excellent choice, value and service that customers expect from Microsoft stores,” Microsoft India Group OEM Director Sharlin Thayil was quoted in the report as saying. 

“We are pleased to be partnering with Microsoft in opening their online store on Snapdeal. This unique, self-contained store built by Snapdeal will allow users seamless accessibility of Microsoft’s unified portfolio of phones, tablets, PCs and Microsoft software, all from the comfort of their homes,” Tony Navin, Senior Vice President, Electronics and Home at Snapdeal, was quoted in the report as saying. 

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