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Microsoft India in talks with mobile operators to expand its SMS search services

Microsoft India, which has already partnered with Vodafone to offer SMS (short messaging service) search services in the country, is now in talks with various mobile service operators including CDMA player Reliance Communications to expand the reach of its SMS search services in India.

SMS search services help users type a query on their mobile and send it to a number. In turn, the users receive search results just like that of internet-enabled mobiles. Microsoft has also tied up with yellow page providers, Infomedia and Indiacom for local data and content.

Microsoft India, which has already partnered with Vodafone to offer SMS (short messaging service) search services in the country, is now in talks with various mobile service operators including CDMA player Reliance Communications to expand the reach of its SMS search services in India.

SMS search services help users type a query on their mobile and send it to a number. In turn, the users receive search results just like that of internet-enabled mobiles. Microsoft has also tied up with yellow page providers, Infomedia and Indiacom for local data and content.

“This is part of our Live Search platform based on WAP-enabled mobiles. However, unlike WAP-based platform, SMS services will help reach out to a large number of mobile users who do not have a high-end handsets,” Gurpreet S Pall, general manager, Windows Live Platform & Services,
Microsoft India Development Centre, has said. [Source: Economic Times]

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