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Micromax plans to launch its own OS for Android

Gurgaon based
Micromax, the number 2 phone brand in India with 2 million smartphones sold a
month, wants to launch its own operating system for its devices.

According to an
Economic Times report, the smartphone maker is not building its own operating
system from scratch.

Gurgaon based
Micromax, the number 2 phone brand in India with 2 million smartphones sold a
month, wants to launch its own operating system for its devices.

According to an
Economic Times report, the smartphone maker is not building its own operating
system from scratch.

Rival Xiaomi is also
forking Android and then slapping on its own suite of services and apps that will
run across its phones, tablets, television sets and wearables, reports the Economic Times.

In a bid to
capture the local market, customising software has given companies like Xiaomi
a leg-up in India. In its recently launched MIUI 7 operating system,
for instance, the company includes multiple Indian themes and a made-for-India
feature called Visual IVR that integrates with the Indian railways, banks and
more to easily let users navigate voice-based menus.

Micromax
co-founder Vikas Jain told the Economic Times that the first smartphones with
the new operating system will be available by the end of this financial year.

 

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