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Micromax is the top selling mobile phone brand on Snapdeal: Report

According to a study on the
Online Shopping Trends Indians, the top 5 Mobile phone brands sold on Snapdeal are
Micromax, Nokia, Samsung, Sony Ericsson and HTC respectively. Online
marketplace Snapdeal recently conducted a study on the Online Shopping Trends
observed in the Mobiles and Tablets category. The insights are based on the
sales and traffic seen on Snapdeal.com over a period of three months (July 2012
– September 2012).

According to a study on the
Online Shopping Trends Indians, the top 5 Mobile phone brands sold on Snapdeal are
Micromax, Nokia, Samsung, Sony Ericsson and HTC respectively. Online
marketplace Snapdeal recently conducted a study on the Online Shopping Trends
observed in the Mobiles and Tablets category. The insights are based on the
sales and traffic seen on Snapdeal.com over a period of three months (July 2012
– September 2012).

The study further stated that 80%
of the mobiles sold were priced below Rs 5,000 and 95% of the tablets sold were
below Rs 10,000. Trends show that customers are now preferring Smartphones
versus Feature Phones with Smartphones accounting for 23% of the online market
share on Snapdeal.com

“Symbian (46%) and Android (44%)
were the most preferred operation systems in mobile phones. Camera is no longer
an ancillary feature in mobile phones. The sale of mobile phones with cameras
grew by a 100% while that of mobile phones without cameras dropped by 32%,” the
study quoted adding that almost 50% of the sales of Mobiles and Tablets came
from consumers’ residing in Tier-I cities.

The report also pointed out that
growth in Tablets market outpaced the growth in Mobiles market by 3 times with
Tablets sales growing at the rate of 33% month-on-month as compared to Mobiles
sales growth at 11% month-on-month. The survey further said that Android is the
most preferred OS in Tablets with a market share of 94%.

:In the low price (<Rs 10,000) Tablets
category, Micromax has emerged as the clear leader with the brand’s Funbook
range being the highest selling as well as the most searched tablet on
Snapdeal.com. Indian Tablets brands like Zync, Penta and Intex are now finding
greater acceptability amongst the online shoppers on Snapdeal.com,” said the
report.

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