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Micromax invests in Scandid, set to ride m-commerce wave

  • Micromax,
    India’s second largest mobile handsets maker, has said it made a strategic
    investment in Scandid, a ‘savings discovery’ platform.
    • Micromax,
      India’s second largest mobile handsets maker, has said it made a strategic
      investment in Scandid, a ‘savings discovery’ platform.
    •  
    • Image result for micromax logo hd wallpaper
    •  
    • Launched in
      June 2012, Pune-based Scandid helps customers compare prices and discover
      discounts across top e-commerce and local retailers, helping them make informed
      choices.
    •  
    • Financial
      details were not disclosed.
    •  
    • The Scandid
      investment further reinforces Micromax’s foray into application services and
      building an integrated mobile ecosystem, a company statement said.
    •  
    • “We
      have always believed in providing value to our customers. Today, users do not
      want to switch between different apps for shopping, be it online or offline. We
      have a roadmap to provide integrated services and leverage the mobile as a
      platform to converge these services,” Micromax co-founder Rahul Sharma
      said.
    •  
    • The Scandid
      app allows users to compare prices “across 10 million products from 200
      online merchants”. Users can discover discounts across e-commerce sites
      like Flipkart, Snapdeal, and Amazon among others. Scandid also provides
      information from local neighbourhood retailers.
    •  
    • Scandid’s
      presence on all Micromax smartphones will provide a rich shopping experience to
      Micromax users out of the box, Scandid founder Sushil Choudhari said. “As
      m-commerce grows and mobile becomes the key platform to not just shop but also
      compare to get best deals, Micromax’s investment will help us reach the last
      mile customer and strengthen our position,” he added.
    •  
    • Scandid
      claims that their current model is organic, through word of mouth and customer
      referrals. They plan to launch a visual search tool in their app in the coming
      months to appeal to diverse needs of more users. In the future, they also plan
      to list an inventory of offline retailers on their platform to help them gain
      traction and orders. The current team consists of 22 full time employees, with
      15 in development roles and others in sales and marketing, etc.
    •  
    • The boom in
      the Indian e-commerce sector has indirectly led to dependent products and
      services such as cashback and affiliate marketing platforms, price comparison
      portals, etc. 

     

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