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Micromax buys stake in Gaana, to integrate music app with smartphones

  • India’s
    second largest handset maker Micromax announced it has invested in Gaana, a music
    broadcast and streaming service.
  •  
  • No financial
    details were disclosed. Under the deal, Gaana will be available on all Micromax
    smartphones, enabling users to seamlessly enjoy mobile music, a statement said.
  •  
  • New users of
    • India’s
      second largest handset maker Micromax announced it has invested in Gaana, a music
      broadcast and streaming service.
    •  
    • No financial
      details were disclosed. Under the deal, Gaana will be available on all Micromax
      smartphones, enabling users to seamlessly enjoy mobile music, a statement said.
    •  
    • New users of
      Micromax smartphones will also receive free trials to Gaana+, allowing
      unlimited downloads without advertising.
    •  
    • “India is a
      music loving country and today’s youth is hooked on music for at least 2-3
      hours a day through their smartphones… we are proud to announce our
      partnership with them to provide our neo users an uninterrupted access to
      latest tunes and transcend them into the world of music,” Micromax co-founder
      Rahul Sharma said.
    •  
    • He added
      that the investment is part of the company’s efforts to build an ecosystem of
      connected devices in a connected world.
    •  
    • Previously,
      the Gurgaon-based firm had said it will invest in start-ups across segments
      like healthcare, entertainment and gaming as part of its plans to strengthen
      services portfolio, as it looks to stay competitive against rivals like Samsung
      and Xiaomi.
    •  
    • “In
      partnership with Micromax, we will strengthen our footprint, helping us reach
      our goal of 100 million Indian users,” Times Internet (which owns Gaana.com)
      CEO Satyan Gajwani said.
    •  
    • Micromax had
      earlier invested in travel search engine Ixigo, HealthifyMe and comparison
      platform Scandid as part of its plans to develop strategically relevant deployments
      of software that leverage its consumer footprint.
    •  
    • Gaana claims
      to have a library of over 10 million songs with ad-supported streaming in over
      45 languages. It has over 20 million active users and has seen close to 30
      million downloads. 

     

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