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Metro Cash and Carry eyes e-commerce foray

  • Metro Cash
    and Carry India, the local arm of Germany’s Metro AG, is looking at e-commerce
    to make available more products to customers, and the move will be a first for
    Metro worldwide, the
    Mint reported.
    • Metro Cash
      and Carry India, the local arm of Germany’s Metro AG, is looking at e-commerce
      to make available more products to customers, and the move will be a first for
      Metro worldwide, the
      Mint reported.
    •  
    • hotels-2-195-x-124px
    •  
    • The German
      retailer has started a pilot called Metro Direct a few days ago in Bengaluru.
      Metro Direct is an online service that allows existing customers to order
      non-food items online, even if an item is not available at a Metro outlet.
    •  
    • “This gives
      us the scope to increase our offerings. A lot of items are available through
      Metro Direct that may not be available at a particular outlet,” Rajeev Bakshi,
      managing director, Metro Cash and Carry India, said.
    •  
    • Metro will
      initially test the service for three months, and then finalize the model.
      Depending on its success, it may look at taking the online model nationwide,
      and in some other countries.
    •  
    • In the
      e-commerce experiment, Metro is following what its rival Walmart India has
      already done. In July, the local arm of the American retailer announced that it
      had brought all its 20 wholesale stores in India to its e-commerce platform
      called www.bestprice.in that enables small businesses to place orders online to
      get products delivered at their doorstep.
    •  
    • Metro customers
      also get the products delivered to their doorstep if ordered online. However,
      Metro’s service is limited to non-food items.
    •  
    • “We had to
      build the market, and the ecosystem for wholesale. It takes time. And, we also
      tweaked our model, such as reduced store size, for Indian market before we
      started expanding,” added Bakshi.
    •  
    • The
      organized wholesale business in India is at a nascent stage with just about 100
      stores between the top companies. Of this, Reliance Industries, the only other
      organized wholesale retailer, has 45 cash-and-carry outlets.

     

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