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MeritNation.com launches new TVC

InfoEdge backed e-learning platform, MeritNation.com
has launched its TV commercial named ‘Laddu’. The objective of the commercial
is to make parents feel that it’s not right to put unnecessary pressure on
kids. Conceptualised by Draft FCB Ulka, ‘laddu’ in the TVC as a metaphor connotes
“celebration” and“success” and this celebration travels from one kid to the
other, and finally the Meritnation kid being the winner, gets to eat it.

InfoEdge backed e-learning platform, MeritNation.com
has launched its TV commercial named ‘Laddu’. The objective of the commercial
is to make parents feel that it’s not right to put unnecessary pressure on
kids. Conceptualised by Draft FCB Ulka, ‘laddu’ in the TVC as a metaphor connotes
“celebration” and“success” and this celebration travels from one kid to the
other, and finally the Meritnation kid being the winner, gets to eat it.

Pavan Chauhan, Founder and CEO,
MeritNation.com commented, “The team at Meritnation believes that ‘good is not
enough, when better is possible’. Our guiding philosophy has always been to
develop learning solutions that serve as innovative and encouraging mechanisms
to guide children towards effective learning.”

Founded in 2009, MeritNation
is an online education company in the K12 sector. Going by the slogan “School made
Easy”, the venture offers online videos, animations, study material and other
online learning resources for students thus making education fun, interactive
and engaging.

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