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Mercedes-Benz India launches iPad app for customers to have virtual access to its cars

Mercedes-Benz India has introduced an Ipad application called iSales for its tech savvy customers. Mercedes-Benz India will be
equipping all its sales consultants with Apple iPads containing the application,
which application will give a virtual access to Mercedes-Benz cars to the
customers where they can engage and customize them before booking the car. The
objective to launch the application is to connect with the evolved young
customers of Mercedes-Benz.

Mercedes-Benz India has introduced an Ipad application called iSales for its tech savvy customers. Mercedes-Benz India will be
equipping all its sales consultants with Apple iPads containing the application,
which application will give a virtual access to Mercedes-Benz cars to the
customers where they can engage and customize them before booking the car. The
objective to launch the application is to connect with the evolved young
customers of Mercedes-Benz.

According to Mercedes-Benz, iSales will
enable customers to get proper knowledge about the products and equipment
fitted in the cars before making their decisions. The iSales application will
provide a 360 degree view of the cars along with features like customization of
colours, accessories, equipment and interiors.

The iSales app also has a finance option
where the sales consultants can book an order from a customer within minutes of
the confirmation.  Mercedes-Benz
currently has dealership network spread across 31 cities and 72 touch points
and plans to increase by 15 touch points yearly. The company expects that Tier
II and Tier III cities will be very beneficial as they can be in touch with the
sales and service personnel anytime, anywhere.

Debashis Mitra, Director, Sales and Marketing,
Mercedes-Benz India, said, “In this age of glocalisation our customers always
want to be in touch with the world on the go, and our iSales platform will not
only give them an access to the world of Mercedes-Benz but also they can virtually
experience the fascinating range of Mercedes-Benz cars and customize
accordingly their choices be-fore booking the car. The iSales also enables our
discerning customers to view Daimler Financial Services options and also lease
returns without any hassles of paper work.”

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