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MediaCom to handle Dell India’s digital media duties

Dell India has consolidated its digital media business with
MediaCom, the agency which also handles its offline media initiatives. The
agency will handle media planning and buying for display, search and social
media for Dell in India. MediaCom has been handling the Dell India offline

Dell India has consolidated its digital media business with
MediaCom, the agency which also handles its offline media initiatives. The
agency will handle media planning and buying for display, search and social
media for Dell in India. MediaCom has been handling the Dell India offline
media business, out of Bengaluru, for over three years.

Debraj Tripathy, chief operating officer, MediaCom India,
says, “We handled a part of the digital media business of Dell, earlier.
But, from April onwards, we have started managing the complete digital media
account of Dell.”

Krishnakumar P, executive director, marketing,
CSMB, Dell India, says, “MediaCom has been a valuable partner for Dell for
the last few years for our offline media needs. It has a dedicated and
energetic team that has been a pleasure to work with, and we look forward to
its innovation and commitment to further our digital media practices in
India.”

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