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Media Contacts bags digital duties of JetAir Tours

Media Contacts, an interactive arm of Havas Media, has bagged the digital duties of JetAir Tours, a destination management subsidiary of Jet Airways. Media Contacts will handle both digital creative and media duties for JetAir Tours and will promote both domestic and international tour packages, and online hotel bookings offered by the travel firm.

Media Contacts, an interactive arm of Havas Media, has bagged the digital duties of JetAir Tours, a destination management subsidiary of Jet Airways. Media Contacts will handle both digital creative and media duties for JetAir Tours and will promote both domestic and international tour packages, and online hotel bookings offered by the travel firm.

To begin with, the agency will start a search marketing campaign on Google and Yahoo, and will place social ads on Facebook. “Later, we have plans to roll out banner advertising and carry out an email marketing campaign,” Mayur Sethi, associate director, media acquisitions, Media Contacts (India), has said. [Source: Afaqs]

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