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McDonald’s India appoints iAdvantage, Planman Marcom to handle its digital duties

McDonald’s India has appointed iAdvantage and Planman Marcom to handle its digital duties. The company plans to revamp its website for the North and Eastern region, McDonaldsIndia.net, which would provide “every possible information on and around the brand”. There are also plans to launch online ordering system for McDonald’s products by January 2011.

McDonald’s India has appointed iAdvantage and Planman Marcom to handle its digital duties. The company plans to revamp its website for the North and Eastern region, McDonaldsIndia.net, which would provide “every possible information on and around the brand”. There are also plans to launch online ordering system for McDonald’s products by January 2011.

Rajesh Kumar Maini, general manager, corporate communications, McDonald’s India, has said, “We really liked the whole approach of iAdvantage and Planman Marcom. They showed us possibilities of ideas that we had in our mind. We wanted them to educate us technically and show us depth of their knowledge and we saw that they could comprehend the project well.” [Source: exchange4media]

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