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McCann India may bag ad mandate for Reliance Jio worth Rs 200-300 Cr

McCann Worldgroup India is reportedly the front-runner in the race to bag the advertising
mandate for the Reliance Jio brand, the telecom business that Mukesh
Ambani proposes to launch in December this year. The Reliance Group has
been in talks with a few agencies for handing over the advertising mandate of
the Reliance Jio brand. 

McCann Worldgroup India is reportedly the front-runner in the race to bag the advertising
mandate for the Reliance Jio brand, the telecom business that Mukesh
Ambani proposes to launch in December this year. The Reliance Group has
been in talks with a few agencies for handing over the advertising mandate of
the Reliance Jio brand. 

According to a Business Standard report, the launch is expected to be a massive
affair involving a 360 degree advertising and marketing campaign. Spends on
promoting the Reliance Jio brand alone is estimated to be nothing less than Rs
200-300 crore.

McCann has the
bandwidth to handle a massive mandate such as Jio besides the credentials that Prasoon
Joshi, chairman, McCann Worldgroup Asia-Pacific, brings to the table as a noted
ad-man and lyricist. Joshi was also given the Padma Shri by the Indian
government earlier this year.

Apart from this, most of the top ad agencies in the country have some or the
other telecom account with them. This, sources say, has also been critical in
swinging the verdict in McCann’s favour. The agency currently has no telecom
business in its portfolio following the exit of Aircel three months ago. The
advertising duties of Aircel are handled by DDB Mudra.

Reliance Group
is reportedly calling for a separate pitch for value-added services under 4G.
Mostly small and independent agencies have been called for this pitch, which is
slated for the end of this week.

The mandate here for agencies pitching will be to present how they will push
services under 4G, or fourth-generation mobile telecommunications. The Reliance
group is expected to launch 4G smartphones at a price lower than Rs 4,000 a
unit and could also have voice and data services for as low as Rs 300-500 a
month.

 

 

 

 

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