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M&C Saatchi Direct & Digital appoints Sumantra Sengupta as CEO

UK-based advertising agency M&C Saatchi has launched its digital advertising and direct marketing agency M&C Saatchi Direct & Digital in India. The company has also appointed Sumantra Sengupta as chief executive officer of the new agency. Sengupta was formerly senior vice president and general manager at RMG Connect.

UK-based advertising agency M&C Saatchi has launched its digital advertising and direct marketing agency M&C Saatchi Direct & Digital in India. The company has also appointed Sumantra Sengupta as chief executive officer of the new agency. Sengupta was formerly senior vice president and general manager at RMG Connect.

M&C Saatchi Direct & Digital will start out from Mumbai and Delhi and expand to other locations in the future. According to Sumantra Sengupta, the services offered by M&C Saatchi Direct & Digital will include interactive branding strategies for brands in both online and offline media. [Source: Agencyfaqs]

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