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Maybelline India launches #SwipeToSpice digital campaign

Maybelline
India, which recently launched three new variants of its popular lip balm Baby
Lips, has decided to bring Maybelline Baby Lips and Bollywood together to drive
engagements.

Maybelline
India, which recently launched three new variants of its popular lip balm Baby
Lips, has decided to bring Maybelline Baby Lips and Bollywood together to drive
engagements.

Maybelline
India has recently launched the #SwipeToSpice campaign. The campaign is
conceptualized and executed by digital marketing agency FoxyMoron, and will be
promoted on all social media platforms. Actor Alia Bhatt has also recently come
on board as the brand ambassador.

The campaign, infused with Bollywood drama, invites people to put on the lip
balm and deliver Bollywood dialogues on platforms like YouTube, Facebook, Twitter
and Instagram. Key influencers and bloggers will also send in their entries and
encourage their followers as well. While winners of the contest will receive
hampers, a crowdsourced video will be created out of these contributions, to be
used for online promotions. Maybelline India is also leveraging WhatsApp to
invite entries.

Commenting on the new campaign, Pooja Sahgal, General Manager – Marketing,
Maybelline New York India said, “Maybelline is a brand known for unique ways of
engaging its powerful online community. With the launch of Baby Lips Spiced Up,
an exclusive range created for Indian skin tones, we decided to engage fans
with something all Indians love and can relate to – Bollywood! With a community
like ours, we’re sure to make this as one of our most engaging campaigns for
the brand.”

Suveer Bajaj, Co-founder & Director – Media Operations, FoxyMoron, said,
“The new Baby Lips Spiced Upproposition is especially created to suit the
Indian skin tone and appeals to the Indi pop generation. Taking this into
account, we integrated a Bollywood element to the #SwipeToSpice campaign, as it
goes well with the fans. The message is simple- swipe the new Baby Lips Spiced
Up to add the spice of Bollywood in your life!”

 

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