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Mashable launches India edition

  • Digital
    media company Mashable has announced the launch of Mashable India in
    association with content publisher India.com
  •  
  • The new
    online destination will bring together Mashable’s mission of inspiring,
    informing and entertaining its global community about how digital and
    technology are changing the world with India.com generating original content

    • Digital
      media company Mashable has announced the launch of Mashable India in
      association with content publisher India.com
    •  
    • The new
      online destination will bring together Mashable’s mission of inspiring,
      informing and entertaining its global community about how digital and
      technology are changing the world with India.com generating original content
      for Indian audiences in the digital space, Mashable said in a release.
    •  
    • Pete
      Cashmore, Founder and CEO of Mashable said, “As a truly global media company,
      Mashable is very excited to be launching Mashable India, in partnership with
      the incredibly talented team at India.com, to better serve both our community
      and brand partners in India. With technology and digital changing almost every
      aspect of our world, now could not be a better time to expand to one of the
      most diverse and unique areas of the world, India.”
    •  
    • “We are
      thrilled to be building upon our already robust growth of the PMC and ZEE joint
      venture in the India digital publishing marketplace, and I am proud to be doing
      so with Mashable, a brand that has so effectively attracted and maintained a
      global audience in other international markets,” said PMC Chairman and CEO, Jay
      Penske.
    •  
    • Mashable
      India has a dedicated editorial team based in Mumbai and New Delhi for
      localized content to serve the ever-growing and connected Indian audiences, the
      release said. The team will offer global coverage from Mashable.com and augment
      it with extensive editorial coverage from India, along with leveraging the
      audience reach of India.com network properties.
    •  
    • Punit
      Goenka, MD and CEO, Zee Entertainment Enterprises Ltd said, “We are
      delighted to begin the India operations of Mashable, which will offer unique
      content for the connected generation. The combined offering from India.com’s
      wide range of content and Mashable’s expertise will give readers a global and
      Indian perspective on things with a refreshing take.”
    •  
    • The addition
      of Mashable India continues the company’s global expansion, which has seen the
      launch of dedicated UK, Australia and Asia editions over the past year, the
      release added.
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