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Maruti Suzuki Ibibo iSerial Stars wins Internationalist Award

Maruti Suzuki Ibibo iSerial Stars, an online serial introduced by social networking site Ibibo.com in association with Maruti Suzuki, has won the bronze medal at Internationalist Awards for Innovative Digital Marketing Solutions. According to Ibibo, the 24-episode serial, which was launched in September 2010, received over 2 million views.

Maruti Suzuki Ibibo iSerial Stars, an online serial introduced by social networking site Ibibo.com in association with Maruti Suzuki, has won the bronze medal at Internationalist Awards for Innovative Digital Marketing Solutions. According to Ibibo, the 24-episode serial, which was launched in September 2010, received over 2 million views.

A total of eight actors, one director and one scriptwriter were selected to work behind and in front of the camera for Maruti Suzuki iSerial Stars on Ibibo.com. The eight winners were selected based on the number of votes obtained by participants and the choice made by a panel of judges comprising of Raman Kumar, who created Tara for Zee TV and Khalid Hashmi, who launched Zee News.

Ashish Kashyap, CEO, Ibibo.com, has said, “iSerial Stars was a platform for the youth of India to showcase their talent and gain popularity and following. Ibibo.com partnered with Maruti Suzuki to bring this unique opportunity for the young and talented to showcase their talent and make history.”

Sunila Dhar, assistant general manager, marketing, Maruti Suzuki India, has said, “Maruti has always been on the forefront in coming up with innovative and novel initiatives. We are really happy that such initiatives are getting recognized on an international front.”

According to V S Mani, executive vice president, digital initiative, Lintas Media Group, Maruti Suzuki Ibibo iSerial Stars was a unique initiative exploiting the strength of the digital medium and creating the first online serial – by the people, for the people. “We are happy to be awarded by Internationalist,” Mani has added.

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