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Mandar Natekar joins BigAdda as National Head – Sales

BigAdda.com , a social networking site owned by Reliance Big Entertainment, has appointed Mandar Natekar as national head – sales. Prior to joining BigAdda, Natekar was regional head, West and North for HBO at Turner International. He has also worked in ad sales at SET Max and The Times of India.

BigAdda.com , a social networking site owned by Reliance Big Entertainment, has appointed Mandar Natekar as national head – sales. Prior to joining BigAdda, Natekar was regional head, West and North for HBO at Turner International. He has also worked in ad sales at SET Max and The Times of India.

In his new role at BigAdda, Mandar Natekar will be responsible for setting up the sales team and launching experiential and contextual advertising solutions for advertisers to use social networking as an effective medium for brand building.

Shivanandan Pare, COO, BigAdda.com, has said, “We are extremely delighted to have Mandar join us. His experience would be extremely valuable as we are now expanding our sales team and looking at reaching out to various brands to give them a new media platform.”

BigAdda.com claims to have attracted about 2.5 million users in a year of its launch. According to BigAdda, 44 per cent of its total users are from the top 20 cities in India, 36 per cent from rest of India and 20 per cent from around the world, including Asian countries, UK, US and Australia.

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