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MakeMyTrip launches social travel application Tripalong

Nasdaq-listed online travel company MakeMyTrip.com has launched Tripalong
as a social application developed exclusively for travelers. Tripalong
integrates the users’ social networks and maps their travel itinerary to help
connect with friends while travelling.

Nasdaq-listed online travel company MakeMyTrip.com has launched Tripalong
as a social application developed exclusively for travelers. Tripalong
integrates the users’ social networks and maps their travel itinerary to help
connect with friends while travelling.

Users can enter the details of their flights on Tripalong and they are notified if they are ‘intersecting’ with members from their social network
(who are also Tripalong members). Once users share their flight details they
can catch up with their friends who may be on the same flight, at the airport
and even in the city they are visiting. The app has been conceptualized and developed in association
with TenTenTen Digital Products, a company that helps brands reach out to
today’s connected customer by creating large, social apps that become brand
properties.

L-R Keyur Joshi, Ramesh Srivats, Purab Kohli & Manish Kalra

Keyur Joshi, COO and Co-Founder, MakeMyTrip, said,
“MakeMyTrip has always led from the front, using technology and innovation to
deliver more power and choices to the traveler. We are extremely delighted to
introduce Tripalong to India. This is a social application that will enhance
the ‘fun’ quotient of your travel experiences. 
A unique platform to engage with old friends and meet new people,
Tripalong extends our brand promise of creating Memories Unlimited!”

Ramesh Srivats, MD and CEO, TenTenTen Digital
Products, added, “Social networks are more than just new
“media”. They have changed the very way in which people interact with
each other. So there’s no point in using them as yet another channel to pump
brand messages. In fact, in this world, brands are built by actions, not words.
Tripalong helps MakeMyTrip do just this. It’s useful and cool and also leverages
the customer’s own networks to make his or her travel a lot more fun. And the
fun has just started. We have lots of features that will be added to Tripalong
as we go along, to make it even more powerful and even more useful.”

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