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MakeMyTrip enters Middle East market; launches MakeMyTrip.ae

Online travel company MakeMyTrip has launched MakeMyTrip.ae that will allow people in UAE (United Arab Emirates) to search for travel deals and book products like air-tickets, hotels and holidays online. According to the company, MakeMyTrip.ae will enable travellers to pay for their online purchases in the local AED (United Arab Emirates Dirham) currency itself for all products at no additional transaction surcharge for credit card use.

Online travel company MakeMyTrip has launched MakeMyTrip.ae that will allow people in UAE (United Arab Emirates) to search for travel deals and book products like air-tickets, hotels and holidays online. According to the company, MakeMyTrip.ae will enable travellers to pay for their online purchases in the local AED (United Arab Emirates Dirham) currency itself for all products at no additional transaction surcharge for credit card use.

“As the pioneering and most successful online travel agency in India, we see a clear opportunity for our offerings in the Emirates market. With over 61 per cent internet penetration, citizens are waiting for an online travel-services provider,” Keyur Joshi, co-founder and COO, MakeMyTrip.com, has said. “This will be especially helpful to Non Resident Indians (NRIs) who can plan their last-mile travel in India on one platform, being able to book international and domestic flights as well as rail tickets.”

“There are some compelling statistics that support our strategic investment in the market. The UAE is the second-largest hub of NRIs in the world after the United States. The market has also seen healthy growth trends in inbound travel, especially from India into the UAE. UAE-India is also the largest network of inter-country flights in the world,” Mohit Gupta, chief marketing officer, MakeMyTrip, has said, adding, “We hope to sell almost 25,000 tickets online within the next six months.”

According to MakeMyTrip, UAE is expected to account for more than $36 billion in ecommerce revenues by 2010. Industry watchers put the expected annual growth of ecommerce in the Gulf at 20 per cent, but the rate of growth in the UAE might reach 50 per cent once the global financial crisis has abated. A quarter of UAE residents use the internet for commercial transactions. Studies also indicate that global ecommerce will be $13 trillion in 2012, with the involvement of 850 million people around the world.

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