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Makaan.com launches property intelligence portal MakaanIQ.com

People Group’s real estate portal Makaan.com has launched MakaanIQ.com, a property intelligence portal that aims to provide news, information, intelligence and tools to help home buyers make informed property purchase decisions and keep the real-estate industry informed of the latest trends in purchase habits of buyers.

People Group’s real estate portal Makaan.com has launched MakaanIQ.com, a property intelligence portal that aims to provide news, information, intelligence and tools to help home buyers make informed property purchase decisions and keep the real-estate industry informed of the latest trends in purchase habits of buyers.

According to the company, MakaanIQ.com has been integrated with Makaan.com Property Index (MPI), which is quickly emerging as a trend for measuring real-estate price fluctuations over a period of time. MakaanIQ.com also allows home buyers to search for property for buying; renting or PG (paying guest). Home buyers can calculate their equated monthly instalment (EMI) or check their affordability by using some simple tools.

MakaanIQ.com will also benefit industry participants by sharing consumer research. It will de-mystify critical issues like if 2-bedrooms are more in demand than 3-bedrooms in certain areas; how much is the demand for studio apartment in various Indian cities; and what is the growth rate of affordable housing compared to luxury housing. According to the company, this will help the industry in staying on top of customer trends and uncover insights for their businesses.

Aditya Verma, COO, Makaan.com, has said, “Home buying and selling is a high involvement process and like any other high involvement task, accurate information is critical for decision making. With the launch of Makaan IQ we hope to bridge this current gap in the Indian real estate scenario.”

Anupam Mittal, founder and CEO, People Group, has added, “As the real-estate industry in India becomes more organized with each year, there is a real need for credible information and tools to support the growth and provide insights to buyers and sellers. The Makaan Property Index (MPI) and Makaan IQ are significant steps in this direction.”

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