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Mahindra Scorpio’s online community crosses 5 lakh fans on Facebook

Mahindra & Mahindra, a part of the US $12.5 billion
Mahindra Group, has said that the company’s SUV brand Scorpio’s online
community has crossed the significant milestone of half a million fans on
Facebook. According to the company, this makes the Scorpio Facebook online
community, one of the largest online auto communities on Facebook India.

Mahindra & Mahindra, a part of the US $12.5 billion
Mahindra Group, has said that the company’s SUV brand Scorpio’s online
community has crossed the significant milestone of half a million fans on
Facebook. According to the company, this makes the Scorpio Facebook online
community, one of the largest online auto communities on Facebook India.

Vivek Nayer, senior vice president, Marketing, Mahindra
& Mahindra, said, “With more than 5.93 lakh fans endorsing our Scorpio
on Facebook, this is indeed a reflection of the fact that Scorpio is one of the
most admired brands in the Indian automobile industry. This is also clear from
the recognition provided by fans and critics alike and the numerous awards it
has received since inception. The brand’s fan following validates our continued
focus to innovate in order to drive customer engagement and buzz around our
brands.”

“The Scorpio page on Facebook is a great
place for Scorpio owners and enthusiasts to communicate with each other to
discuss and share their moments and experiences with the vehicle. It allows
them an opportunity to post photographs and videos of their Scorpio in action
and enables them to participate in several exciting contests regularly,” Nayer added.

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