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Mahindra Retail plans to integrate e-commerce business into Babyoye.com

Mahindra Retail reportedly plans to
integrate its entire e-commerce business into Babyoye.com which it acquired
last month.

Mahindra Retail reportedly plans to
integrate its entire e-commerce business into Babyoye.com which it acquired
last month.

The company, which sells a range of
maternity and babycare items through the Mom & Me chain, plans to add
another 50 such stores next fiscal, while its website Momandmeshop.in will be
discontinued after getting integrated with Babyoye.com by the next quarter, reports
the Economic Times.  At
present, there are 115 Mom & Me stores in the country. 

“We believe that foundations of brick
and mortar stores are solid and going forward there will be an interplay
between physical stores and e-commerce… We plan to open 50 new Mom & Me
stores in the next fiscal,” Mahindra Retail CEO Prakash Wakankar told the
Economic Times.  

On integrating Momandmeshop.in with
Babyoye, Mahindra Internet Commerce CEO Sanjay Nadkarni, said, “In the
medium term, there will be a single e-commerce website. Momandmeshop.in will
cease to exist.” 

Nadkarni said the company is also looking at
expanding its product range by offering Mom & Me’s maternity wear
collection on Babyoye.com platform. Mahindra
Retail will also have a common loyalty programme for both Mom & Me and
Babyoye.com. 

Elaborating on store expansion, Wakankar, said, “There
will be significant expansion in the next fiscal. Going forward, thrust will be
on expansion through franchise route. A large majority of our new stores will
be opened through franchisees.” 

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