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Mahindra First Choice to launch e-market for used cars

Used car retailer, Mahindra First Choice Wheels Ltd. (MFCWL)
is likely to launch a virtual marketplace for used cars in January 2013. The
online space would initially cater to the registered dealers later on the
service would be extended to end consumers.

Used car retailer, Mahindra First Choice Wheels Ltd. (MFCWL)
is likely to launch a virtual marketplace for used cars in January 2013. The
online space would initially cater to the registered dealers later on the
service would be extended to end consumers.

Rajeev Dubey, President, HR, after-market & corporate
services, Mahindra & Mahindra Ltd, and member of the group executive board,
said, “The Virtual marketplace for used cars is likely to be operational by
January next year. Initially, it would be a D2D affair in which registered
dealer with First Choice will participate. Later on, we will extend it to end
consumers. We will work on the ‘clicks and mortar’ model, and have plans to become
India’s largest virtual platform for used cars. The aim of the launch is to organise
this unorganised used-car segment.”

Presently, MFCWL has 214 outlets in 115 cities across India.
The company plans to expand this number to 500 outlets in the next three years.

“This implies that customers will soon be able to choose from
a range of certified used cars throughout India, including the metros and
tier-II towns and cities,” Dubey said.

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