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MagnonTBWA bags digital duties of MakeMyHome.com

Magnon\TBWA has bagged the digital duties of e-commerce company MakeMyHome.com, a one-stop solution for all household products in India.As the digital agency of record for the brand, MagnonTBWA will be responsible for managing the overall, digital marketing initiatives, after a multi-agency pitch in Mumbai.

Magnon\TBWA has bagged the digital duties of e-commerce company MakeMyHome.com, a one-stop solution for all household products in India.As the digital agency of record for the brand, MagnonTBWA will be responsible for managing the overall, digital marketing initiatives, after a multi-agency pitch in Mumbai.

“Having built engaging eCommerce experiences for brands in the past, we are extremely excited and confident of creating a winning e-brand by marrying technology with the right positioning and impactful messaging,” says Vineet Bajpai, Chief Executive Officer, TBWAGroup India, adding, “We look forward to augment value and enable growth for our new partner.”

On choosing Magnon\TBWA as its digital partner, Hemant Kabra, Director, MakeMyHome.com, says, “We have embarked on an ambitious growth plan for the organisation. We want to scale up and thus identified MagnonTBWA as part of this larger exercise to scale up the business with new and innovative ways.”

Abhipraya Kaviratna, Associate Vice President, Marketing, MakeMyHome.com, said, “We are happy to partner with a reputed agency like MagnonTBWA equipped with young and dynamic team. We look forward to a fruitful association and some great and innovative solutions from the agency to drive the business forward.”

Ram Ratna Group backed MakeMyHome.com is fast emerging as a popular choice amongst online Home Décor customers. Since commencing operations in September 2013, the platform has successfully established new standards of innovation in merchandising and supply chain infrastructure. MakeMyHome.com catalogues more than 60,000 products manufactured by over 100+ merchants across India.

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