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MagicBricks revamps Decor as a content-driven initiative

MagicBricks has revamped its Decor section making it totally
content-driven site. Launched over six months ago, the site provides advice,
guidance and local resources to the users for styling up their home.

The website now sports a new layout designed for easier
access and intuitive navigation, stated a release from the company. Social Media and sharing links have been
deeply integrated into the website making it easier for users to share the
content.

MagicBricks has revamped its Decor section making it totally
content-driven site. Launched over six months ago, the site provides advice,
guidance and local resources to the users for styling up their home.

The website now sports a new layout designed for easier
access and intuitive navigation, stated a release from the company. Social Media and sharing links have been
deeply integrated into the website making it easier for users to share the
content.

While the old site covered just five sections of Interiors,
the new section covers the entire suite –with 16 focus categories across Home
Improvements, Paints, Walls, Furniture & Fixtures, Flooring, Fabric &
Linen, Accessories, Lights, Home Security, Home Services, Ideas For You, Themes
& Trends, Season & Festive Ideas, Space Management, Kitchen, Bath
Fittings & Sanitary-ware, Vaastu – Feng Shui and even Do It Yourself
Projects.

Expert Tips and Insights are available along with user
freedom to comment on articles thereby creating conversations around topics of
mutual relevance with other users.

Three significant features will soon be introduced on the
site which includes Live Chat Sessions with renowned Interior Designers &
Category Experts, greater localization of content and resources and seminars,
exhibitions and other ground events to provide face-to-face interactions.

Speaking at the re-launch, Sudhir Pai, Business Head,
MagicBricks.com explained, “The effort of the new Decor section is to provide
our users with more than just the primary services of buying or renting a house
– we are going to support our users all the way right upto “styling up the
home” that they have found through us. Décor also helps us engage with our
users on an ongoing basis instead of just limiting ourselves to the “property
search” period. There aren’t too many organized players in this space in India
and we hope that Décor, leveraging the big reach of Magicbricks, will position
itself at the top”. 

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