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MagicBricks.com forays in luxury segment; launches microsite

Times Business Solutions’ online
real estate portal, MagicBricks.com has forayed into the Luxury Home Segment by
launching a premium luxury section on its portal that takes users to a dedicated microsite. The
section will have only list premium properties that pass a strict
moderation/curation process. The cost of
the properties starts from Rs. 15 million (1.5 crores) upwards. The company said

Times Business Solutions’ online
real estate portal, MagicBricks.com has forayed into the Luxury Home Segment by
launching a premium luxury section on its portal that takes users to a dedicated microsite. The
section will have only list premium properties that pass a strict
moderation/curation process. The cost of
the properties starts from Rs. 15 million (1.5 crores) upwards. The company said
that the Luxury website is being launched in a phased manner and will cover
Delhi, Mumbai and Bangalore in the first phase. 

“We are finally ready to go live
with the much anticipated launch of our premium luxury section. This segment
has a very different buyer-seller mix as compared to the rest of realty market,
and in order to serve this affluent consumer segment appropriately,
MagicBricks.com has taken a different approach– to offer Exclusivity and
Personalization as the cornerstones of our offering in this luxury segment,”
said Sudhir Pai, Business Head, MagicBricks.com.

Creating a totally different identity for the luxury section, the User Interface and Page Structures of the microsite is totally diffrent from the parent website. The microsite carries high-quality videos and pictures of the
properties to help make users in the decision making process. Users can also
seek luxury real-estate experts’ advice on the portal in the ‘Guru Talk’
section. The company has also launched customer service support.

Presently, MagicBricks has roped in builders
like Ajmera, Rustomjee, Supertech, Omaxe Ltd, Amrapali, Investor Clinic,
Unitech, Brigade Group, UKN Properties, Krystal Group, Assetz Homes, Mantri
Developers, NVT Quality, Indraprastha Shelters and LGCL in the first phase.

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