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Magic Bus, SherSingh, Cleartrip jointly launch social media program BEASPORT

Magic Bus, along with some of SherSingh.com, Cleartrip etc
have launched a social media program called #BEASPORT, to keep India’s impoverished
children in school by harnessing the support of Internet users around the
world.  The #BEASPORT campaign brings
together Bollywood, Cricket and Fashion icons to show how everyone can easily
make a difference with the click of a button. Each time a video is viewed on
the #BEASPORT site, a donor has pledged to donate actual money to the Magic Bus
program. 

Magic Bus, along with some of SherSingh.com, Cleartrip etc
have launched a social media program called #BEASPORT, to keep India’s impoverished
children in school by harnessing the support of Internet users around the
world.  The #BEASPORT campaign brings
together Bollywood, Cricket and Fashion icons to show how everyone can easily
make a difference with the click of a button. Each time a video is viewed on
the #BEASPORT site, a donor has pledged to donate actual money to the Magic Bus
program. 

The #BEASPORT program launched with cricketers like Zaheer
Khan, Chris Gayle, Virat Kohli, AB de Villiers, Daniel Vettori, and Muttiah
Muralitharan, who participated in the first Google Plus hangout, where they
spent time with Magic Bus children online. 
The theme of the program content is “One Journey Inspires Another”.  Leading media companies from the online and
offline world will help produce and drive views of this content, with the goal
being to get 1 million people to participate this summer, and by the end of
2012, 10 million global participants. 

“We developed SherSingh to create a global lifestyle brand
from India, which represents a new global generation- a generation that’s
empowered, lives online, and most importantly, cares about making a
difference,” said Sonny Caberwal, the founder of #BEASPORT, and co-founder of
SherSingh, adding “As experienced entrepreneurs, we constantly think about how
social media and e-commerce can be leveraged to help our business.  We wanted to apply those same principles to
Magic Bus, because in many ways, NGOs face the same issues as for-profit
companies.  We’re proud to play a role
alongside some of India’s most forward-thinking companies in demonstrating how
Indian innovation can be applied to a brilliant NGO investing in India’s future
through education.”

Matthew Spacie, Founder and CEO, Magic Bus,
said, “This campaign is trying to profile the exceptional journey of
individuals, many of them sports men and women, to get to where they are now. Sport
with mentoring can be used to get children to re enroll in school, lead healthy
lives, confront gender problems and move from poverty. 60% of adolescent
children don’t complete school. We are hopeful that this social media campaign
will generate much-needed support to enable Magic Bus to help keep a child in
school.”

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