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Madison Media Sigma wins media mandate of Shaadi.com

Madison Media
Sigma, a part of Madison Media Group has just announced the win of Shaadi.com,
matchmaking portal founded in India in 1996.

Madison Media
Sigma, a part of Madison Media Group has just announced the win of Shaadi.com,
matchmaking portal founded in India in 1996.

According to an exchange4media
report, Madison Media Sigma was chosen after a multi-agency pitch. The account
will be handled out of the agency’s Mumbai office and the estimated size of the
account is Rs. 50 crore. Earlier, the media buying duties for the brand were
with Havas Media.

Aditya Save, Chief Marketing Officer, Shaadi.com on selecting Madison Media, was
quoted in the report as saying, “We believe that great marketing work requires
able agency partnerships & hence are delighted to have Madison Media Sigma
as our media partners. We are looking forward to working with them to do some
innovative & disruptive media work.” 

Sam Balsara, Chairman & Managing Director, Madison World, told exchange4media, “I am
delighted that Shaadi.com has found Madison Media to be worthy of handling
their unique business. We are thrilled to be associated with Shaadi.com.
Matchmaking in itself is challenging and partnering with World’s No 1 Matchmaking
Service is a big responsibility. With our strong experience of
clutter-breaking, engaging communication campaigns across industries, we are
confident of taking the brand to greater heights.”

In 2015, Madison
Media Group has won a host of new businesses including Snapdeal, Viber,
Lenskart.com, Zivame.com, Metro Cash & Carry, Gaana.com, Cricbuzz.com, Amul
Hosiery, DHFL and Bandhan Bank, amongst others.

 

 

 

 

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