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Local services marketplace LocalOye ditches mobile app-only model; restarts its desktop services

LocalOye, a
startup which started as a venue-booking service for parties and weddings, now
provides complete local services by turning into a marketplace model. In April,
the start-up, which ditched its web-based platform to focus only on its mobile
application, seems to have changed its mind and is available on desktop again. 

LocalOye, a
startup which started as a venue-booking service for parties and weddings, now
provides complete local services by turning into a marketplace model. In April,
the start-up, which ditched its web-based platform to focus only on its mobile
application, seems to have changed its mind and is available on desktop again. 

The company,
which had previously said that around half of its 20,000 customers came from
the mobile app, might have underestimated the influence web/desktop users had
on its traffic, and has now reinstated its desktop website, reports Medianama.

The company had previously
raised $5 million Series A funding from Tiger Global Management and Lightspeed
Venture Partners. The startup was started by BITS Pilani graduate Aditya
Rao and Anupam Tulsiyan in 2013.  In 2014, the company also raised a seed
round from investors including Sidharth Rao (Co-founder Webchutney), Haresh
Chawla (ex-Group CEO Network 18 and India Value Fund partner), and Sachin
Bhatia (co-founder, MakeMyTrip).

Since 2013, the
start-up offers discovering and booking local services around health and
beauty, tutorials, plumbing and electrician, and home maintenance. Once the
requirements have been posted by the user, vendors are notified and the user
details like budget, location, timing, among others are sent to them. After a
service provider accepts the lead, the company connects both the vendor and the
customer, lessening the customer’s pain-point to search and choose.

In May this
year, the company shifted its headquarters to Bengaluru from Mumbai and
launched its operations in the city with around 20 services. Back then, Aditya
Rao, Co-Founder, LocalOye, said, “We will ramp up our team from 25 to 150
employees in the coming months. It would have probably taken us 18-24 months in
Mumbai, but in Bengaluru we should be able to grow much quicker.”

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