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Local artisans & SMBs of Dharavi to go national through Snapdeal’s marketplace

Online marketplace Snapdeal.com has launched a wide
range of products manufactured at Dharavi on its site. The company has tied up
with DharaviMarket.com to provide a nationwide reach to local artisans and
small and medium sized businesses of Dharavi. This is in line with Snapdeal’s vision to
create 1 million successful entrepreneurs within the next three years and empower thousands of artisans and small businesses to sell nationally
while supplying locally.

Online marketplace Snapdeal.com has launched a wide
range of products manufactured at Dharavi on its site. The company has tied up
with DharaviMarket.com to provide a nationwide reach to local artisans and
small and medium sized businesses of Dharavi. This is in line with Snapdeal’s vision to
create 1 million successful entrepreneurs within the next three years and empower thousands of artisans and small businesses to sell nationally
while supplying locally.

As part of this initiative, Snapdeal will
onboard Dharavi artisans and SMBs and create an exclusive store for them called
‘Dharavi
– Snapdeal Store’
. Snapdeal
will not only provide complete assistance with regards to online cataloguing of
products but also help refine the product offerings through its analytics based
market insights. Through this association, DharaviMarket.com
will be able to scale up its business; and the craftsmen/artisans under the Dharavi
Market will be able to access a national audience by listing their products on Snapdeal.com.

Commenting
on this partnership, Amit Maheshwari, Vice President – Fashion, Snapdeal.com
said, “At Snapdeal.com, we are constantly exploring innovative ways of
promoting entrepreneurship and digitally enabling small-and-medium-sized
businesses. Partnering with
DharaviMarket.com is a Snapdeal endeavour aimed at empoweringlocal artisans by providing a platform to promote and sell
their indigenous products to a nationwide audience through a sustainable
model.”

Speaking about this, Shabana Azmi, award winning Actor
and Social Activist said, “This
initiative is great example of how technology and business can come together to
change lives of millions of artisans in our country. It is my hope that Dharavi
craftsmen will get their due recognition through this online store”

The Dharavi – Snapdeal store will offer a variety of
products ranging from Fashion Accessories, Luggage and Men’s Clothing.
Currently there are over 300 products listed on the site which include
Dharavi’ssignature products such asleather bags, belts and jackets.

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