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LiveMedia launches mobile marketing arm LiveDigital

LiveMedia, the digital out of home advertising company, has
launched LiveDigital as its mobile marketing and services arm across mobile channels like voice, text, rich media and video. LiveDigital is
already working with clients like Microsoft, Max New York Life, IPOL, and

LiveMedia, the digital out of home advertising company, has
launched LiveDigital as its mobile marketing and services arm across mobile channels like voice, text, rich media and video. LiveDigital is
already working with clients like Microsoft, Max New York Life, IPOL, and
Maruti Suzuki and the company has appointed Anuj Kumar as senior
vice-president, and Ivon Parmanand as vice-president, sales and marketing, to
spearhead LiveDigital.

Anuj Kumar has earlier worked with companies like Air2Web
and Mobile2Win and Ivon Parmanand has an experience of more than 20 years, and
has worked with companies like Godfrey Philips, Mobile2Win, Air2Web and Spice
Digital.

Rajan Mehta, founder and chief executive
officer, LiveMedia, says, “With mobile phones having emerged as a
comprehensive medium with the largest reach, LiveDigital is slated to bring
innovative solutions for its clients and mobile users, using a mix of
technology and creativity. Our endeavour is to provide brands and users with a
pleasurable experience through relevant and high quality content.”

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