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Live.Indiatimes.com offers live video stream of Times Now, India TV, Zoom

Times Audience Network (TAN), the digital video arm of the Times Group (BCCL), has launched Live.Indiatimes.com, which is powered by Microsoft’s Silverlight 3.0 technology and currently offers its users the live video stream of English, Hindi and Entertainment news channels Times Now, India TV and Zoom.

Times Audience Network (TAN), the digital video arm of the Times Group (BCCL), has launched Live.Indiatimes.com, which is powered by Microsoft’s Silverlight 3.0 technology and currently offers its users the live video stream of English, Hindi and Entertainment news channels Times Now, India TV and Zoom.

According to TAN, the webcast of the news feeds will be ad-supported, with in-video formats such as pre-rolls, rich media companion banner ads, overlays and player skin branding. “This offering opens up more innovative ad-formats for advertisers, with on-demand, mobile and now live video,” Rishi Khiani, CEO, Times Internet Limited, has said.

“We are delighted that Microsoft’s technology will now bring users the access to live video steaming and webcasts of television feeds for their leading news channel on real-time basis,” Moorthy Uppaluri, general manager, DPE, Microsoft India, has added.

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