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Live.Indiatimes.com adds Aaj Tak, Star News, Headlines Today, Star Ananda, Star Majha

Times Audience Network (TAN), the digital video arm of the Times Group, has re-launched its video portal Live.Indiatimes.com with a new design and additional channels like Aaj Tak, Star News, Headlines Today, Star Ananda and Star Majha. Live.Indiatimes.com has already been offering its users live video stream of news and entertainment channels like Times Now, ET Now, India TV and Zoom.

Times Audience Network (TAN), the digital video arm of the Times Group, has re-launched its video portal Live.Indiatimes.com with a new design and additional channels like Aaj Tak, Star News, Headlines Today, Star Ananda and Star Majha. Live.Indiatimes.com has already been offering its users live video stream of news and entertainment channels like Times Now, ET Now, India TV and Zoom.

According to Times Audience Network, the new design of Live.Indiatimes.com incorporates related on-demand videos, a full EPG (electronic programme guide) and social media integration with Facebook and Twitter. Users can now watch premium TV channels in a single window, getting access to the best of Hindi and regional language entertainment besides news in English, Hindi, Marathi, Bengali and Business news.

Rishi Khiani, CEO, Times Internet, has said, “This is by far the best entertainment product released in the Indian web space. We have and will continue to innovate on product to make this the foremost destination for Indians and the diaspora to consume premium video content on web and mobile.”

Like in its previous avtaar, Indiatimes has teamed with Microsoft to re-tool the video player using the Silverlight 4.0. Sanjay Sinha, enterprise evangelism director, Microsoft, has said, “Silverlight is a powerful platform for creating engaging, interactive user experiences for web, desktop, and mobile applications when online or offline. We are thrilled to be working with an innovative partner like Indiatimes to bring live broadcast of TV channels to the Indian internet audience using Silverlight.”

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