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Lifestyle International set to launch e-commerce sites for Lifestyle, Max, Home Centre

Dubai-based Landmark group owned Lifestyle International is
planning to launch e-commerce websites for its three retail formats in India,
namely Lifestyle, Max, and Home Centre, reports
Business
Standard.

Dubai-based Landmark group owned Lifestyle International is
planning to launch e-commerce websites for its three retail formats in India,
namely Lifestyle, Max, and Home Centre, reports
Business
Standard.

“We will launch the sites in the first half of the next
year. We will start with Lifestyle, then extend it to others,” Kabir Lumba, MD at
Lifestyle International, told Business Standard.  

Lumba had also said that the company has formed a team to
finalise the online plans and it’s getting support from Jagtiani’s Dubai retail
venture that forayed into e-commerce two years back.

“We feel young
customers are digitally savvy. We want to be connected to them,” Lumba was
quoted in the report as saying, adding all three formats were seeing
double-digit annual growth.

Lumba added in the report that the company had grown 25% in
2014-15 to Rs 4,700 crore and aimed to do so at a similar pace in this
financial year. It plans to open six to seven Lifestyle stores, three to four
Home Centre stores and 25 Max stores in 2015-16.

“We are not only pure online player. Customers can see
products in our stores and get the products delivered at home,” Lumba told
Business Standard.

Rival Shoppers Stop already has an e-commerce site, while
Pantaloons Fashion & Retail is looking to launch one.

Last year in December, we reported Lifestyle International
was planning to foray
into e-commerce
next year through a separate company. Back then Lumba had
said, “E-commerce will become an extension of our physical stores and will be
an attempt to be near the consumer. It will be extended to mobile commerce too…All
of these will be through a separate company which will be equity funded.”

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