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LG India allocates Rs 40 crore as digital media spends for 2012

LG India has allocated Rs 40 crore for the
brand’s digital media spends for the current year and according to this HT
report, this is about 10 per cent of the company’s total advertising budget. “We
always look for efficiency out of our marketing spends and the digital platform
is where we are seeing good response. We have increased our digital spends by
50 per cent,” said LK Gupta, Chief Marketing Officer, LG India has said.

LG India has allocated Rs 40 crore for the
brand’s digital media spends for the current year and according to this HT
report, this is about 10 per cent of the company’s total advertising budget. “We
always look for efficiency out of our marketing spends and the digital platform
is where we are seeing good response. We have increased our digital spends by
50 per cent,” said LK Gupta, Chief Marketing Officer, LG India has said.

“Advertising alone is not the most
important thing in online brand marketing. With the rising influence of social
media, people are able to learn about products, compare brands and get word of
mouth information much before the marketer is able to reach them with
conventional advertising. So the touch points of influence are shifting,” Gupta
has added.

The report also states that besides LG,
companies such as Hindustan Unilever, Maruti Suzuki and Hyundai have already
taken steps to increase their online visibility.

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