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Leo Burnett India launches GandhijiFont.com

Leo Burnett India has created a special font in the memory of Mahatma Gandhi on the occasion of his 141st birth anniversary (October 2, 2010). To popularise the font, the advertising agency has launched GandhijiFont.com that allows visitors to download digital posters, containing Bapu’s messages inscribed in the newly created font, which can then be saved or put up as wallpapers or screensavers.

Leo Burnett India has created a special font in the memory of Mahatma Gandhi on the occasion of his 141st birth anniversary (October 2, 2010). To popularise the font, the advertising agency has launched GandhijiFont.com that allows visitors to download digital posters, containing Bapu’s messages inscribed in the newly created font, which can then be saved or put up as wallpapers or screensavers.

According to Leo Burnett India, the new alphabetical font is an effort to commemorate Mohandas Karamchand Gandhi by bringing alive his values of truth and non-violence. While the font is currently available only in the Devanagari script, the agency plans to soon make this font also available in English, Tamil and other major languages.

The font makes use of Gandhiji’s trademark glasses as a visual representative of him, as glasses also symbolise ‘vision’ and the effort here is to bring alive his visionary thoughts. “The way he saw the world is completely different from the way we do – and hence the glasses, to subtly nudge people into thinking like him again,” K V Sridhar, national creative director, Leo Burnett India, has said.

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