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LA based Science Inc acquires India based web startup Pinpuff

Science Inc, a Los Angeles-based incubator has acquired India-based
Pinpuff, which measures and tracks the influence of Pinterest users and awards
them with perks for undisclosed amount. The acquisition will help Science
portfolio companies, such as Wittlebee, Dollar Shave Club and Uncovet, acquire

Science Inc, a Los Angeles-based incubator has acquired India-based
Pinpuff, which measures and tracks the influence of Pinterest users and awards
them with perks for undisclosed amount. The acquisition will help Science
portfolio companies, such as Wittlebee, Dollar Shave Club and Uncovet, acquire
more users from Pinterest.

Founded in 2011 by Gaurav Sharma, PinPuff measures the
influence of Pinterest users using metrics such as likes, follows, comments,
and shares. It tracks users pins and the amount of traffic it generates to come
up with not only a score for users, but also a dollar amount for what users
pins are worth. Pinterest is a pinboard-style social photo sharing website that
allows users to create and manage theme-based image collections such as events,
interests, hobbies, and more.

Science Inc plans to use Pinpuff technology to identify
influencers on sites similar to Pinterest, such as Fancy and Svpply. The
Pinpuff technology will be used to help brand customers working with another
Science company called Hello Society, which works with brands and their social
strategy. According to the Mike Jones, CEO, Science, the
visual inspiration board is the second highest referral network for sales
within Science’s other companies, which include a party venue marketplace
called EventUp.

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