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Komli Mobile launches updated version of its Software Development Kit SDK 2.0

Komli Mobile, a division of Komli Media has
launched the latest version of its Software Development Kit SDK 2.0, today. Built
at the Chennai engineering center of Komli Mobile, this software is specially
developed for android and iOS enabled devices including iPads thus supporting
HTML5 and tracks Unique Device Identifier (UDID) and Identifier for Advertising
(IFA) on iOS.

Komli Mobile, a division of Komli Media has
launched the latest version of its Software Development Kit SDK 2.0, today. Built
at the Chennai engineering center of Komli Mobile, this software is specially
developed for android and iOS enabled devices including iPads thus supporting
HTML5 and tracks Unique Device Identifier (UDID) and Identifier for Advertising
(IFA) on iOS.

Further to the launch of iPhone 5, Apple
has taken steps to support mobile advertising as the iPhone 5 is equipped with
a unique identifier for each phone (IFA), which helps advertisers track a
mobile user’s action across mobile websites and applications, while collecting
the least possible information that could personally identify a user. The
mobile ecosystem has already recognized the benefits of the new identifier, and
has started adapting to it. Komli Mobile is among the first to recognize the
IFA with their latest SDK 2.0.

SDK 2.0 helps application developers run
smarter, faster and richer ads on their applications creating a whole new
revenue opportunity. This is designed for advertising on iPhones, iPads and
Android devices, supports Mobile Rich-media Ad Interface Definitions (MRAID)
1.0 – a globally established norm for HTML5 advertising and also supported by
the Interactive Advertising Bureau (IAB), tracks users using Open UDID or IFA
(on iOS 6.0) for better targeting on applications, accepts all Video ad formats,
can be easily integrated – Demo training videos make integration easy and quick.

“Following the launch of iPhone 5, we have
adapted our SDK to track the IFA in addition to UDIDs. Our latest SDK
integrates quickly, makes much more revenue for publishers, and enables better
targeting for advertisers while respecting the privacy of the users. Given our
dominance within the Asia Pacific digital advertising market, our SDK will
enhance revenues for developers within this region and also enable creation of
a different mobile advertising experience,” said Amit Bhartiya, VP, Komli
Mobile.

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