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Komli Media raises $15 million led by Norwest Venture Partners

Komli Media has raised $15 million from Norwest Venture Partners, Nexus Venture Partners and Helion Venture Partners. According to Komli, the funds will be used to fuel its expansion throughout India and across key markets in Asia Pacific. Komli Media raised $6 million in July 2010 from NVP, Helion Venture Partners and Draper Fisher Jurvetson. In April 2007, Komli had received an undisclosed amount of investment from DFJ and Helion.

Komli Media has raised $15 million from Norwest Venture Partners, Nexus Venture Partners and Helion Venture Partners. According to Komli, the funds will be used to fuel its expansion throughout India and across key markets in Asia Pacific. Komli Media raised $6 million in July 2010 from NVP, Helion Venture Partners and Draper Fisher Jurvetson. In April 2007, Komli had received an undisclosed amount of investment from DFJ and Helion.

Prashant Mehta, chief operating officer, Komli Media, has said, “The funds will be used to strengthen the sales, marketing, production and engineering teams. Besides, the company also plans to expand the services of its ad network Komli and audience measurement tool ViziSense to new markets in South East Asia and the Middle East. We have already partnered a small company in the Middle East and will be launching our services soon.”

“As Komli Media expands its core operations in the fast growing Asia Pacific markets with a digital market size of more than $3 billion, we plan to leverage this funding to double our investment in our key products and platforms as well as scale our organization across sales and marketing,” added Prashant Mehta. “We are also in the process of hiring people in other aforementioned markets and set up operations there.”

Amar Goel, founder and chief executive officer, Komli Media, has said, “We were drawn to NVP because it is a global, top tier investment firm with deep domain knowledge in the online advertising sector. Furthermore, NVP’s powerful network of relationships in India and abroad will be of great value to Komli Media as we expand our offerings and services to other markets. We look forward to closely partnering with NVP to take our company to the next level.”

Niren Shah, managing director, NVP India, who joins Komli Media’s board of directors as part of the deal, has said, “NVP is excited about the potential of early and late stage internet investments in India, and Komli is the perfect addition to our robust global internet portfolio. Komli Media’s highly experienced management team, significant level of technical expertise, and strong operational and financial performance made our decision to invest in the company an easy one.”

According to Komli Media, its business grew by over 600 per cent in 2010 while its employee base grew to 115, from 51 at the start of the year. Last year, Komli Media began its expansion across Asia Pacific by acquiring PostClick, Australia’s leading site representation firm. In October 2010, the company further expanded to international ethnic markets with its acquisition of Indoor Media.

Komli Media’s digital media network claims to represent more than 2,000 websites today, including sites such as Facebook, BabyCenter and Bloomberg, reaching more than 45 million unique users across a number of categories and regions. The company also owns and operates an online audience and ad measurement platform, ViziSense. According to Komli, ViziSense is now being launched in Australia to tap the growing needs for audience measurement from digital marketers and publishers.

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