Top News

Komli Media acquires Singapore-based Aktiv Digital

Digital advertising network Komli Media has acquired
Singapore-based Aktiv Digital, making it Komli Media’s third acquisition within
a span of one year. This is a 100 per cent acquisition and the Aktive Digital
team will be a part of Komli’s leadership team in Singapore. Sales Director
Chris Pattinson has been promoted to Chief Revenue Officer and the team has
been further enhanced with addition of Calvin Choi, previously with TravelZoo,

Digital advertising network Komli Media has acquired
Singapore-based Aktiv Digital, making it Komli Media’s third acquisition within
a span of one year. This is a 100 per cent acquisition and the Aktive Digital
team will be a part of Komli’s leadership team in Singapore. Sales Director
Chris Pattinson has been promoted to Chief Revenue Officer and the team has
been further enhanced with addition of Calvin Choi, previously with TravelZoo,
as Business Development Director to expand its publisher footprint across the
region.

The acquisition comes after the company raised $15 million
from Norwest Venture Partners, Nexus Venture Partners and Helion Venture Partners
in January 2011 to fuel its expansion throughout India and across key markets
in Asia Pacific. The company is also planning to enter Indonesia in a few
months.

Aktiv Digital has a consolidated platform for buying online
media across its premier, target and performance product suite that delivers
single-site buys, content channels and a CPC and CPA performance based offering
with re-targeting capabilities. Aktiv has been working with over 500 brands in
the last 3 years across this platform.

“Aktiv Digital has been working as our partners in Singapore
and it made complete sense for us to make the team a part of us and venture in
that market. Aktiv Digital and its team have been at the forefront of bringing
leading digital solutions to their clients, and we see them as a fantastic
partner to expand in SouthEast Asia and bring our range of product and media
offerings to this region. Komli is very enthusiastic about the South East Asian
market and we are planning to launch in Indonesia very soon,” Prashant Mehta,
CEO, Komli Media has told AlooTechie.

Matt Sutton, CEO, Aktiv Digital, added, “We are really
excited to be a part of the Komli family. We were looking for the right
strategic partner to accelerate our growth in this region and Komli offered the
right mix of financial muscle, product vision and entrepreneurial DNA.”

“We are assembling a top-notch team to grow our business in
this region aggressively. Having a footprint in SouthEast Asia gives us the
ability to present a pan-regional solution to clients looking for marketing and
monetization opportunities in APAC, and furthermore allows us to offer a
broader set of Asian ethnic audiences to our clients in North America,
Australia and the UK.” said Akshay Garg, VP International, Komli Media. Garg will now be placed in Singapore and will oversee the initial operations.

Last year, Komli Media began its expansion across Asia
Pacific by acquiring PostClick, Australia’s leading site representation firm.
In October 2010, the company further expanded to international ethnic markets
with its acquisition of Indoor Media.

Show More

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Close