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Komli Media acquires mobile advertising platform ZestADZ

Komli Media has acquired Chennai-based ZestADZ, a mobile
advertising platform to offer a full suite of digital solutions to agencies,
advertisers, and publishers, with solutions across display, video, search,
social media and now mobile. With the acquisition, the company has also started a mobile division of Komli Media,

Komli Media has acquired Chennai-based ZestADZ, a mobile
advertising platform to offer a full suite of digital solutions to agencies,
advertisers, and publishers, with solutions across display, video, search,
social media and now mobile. With the acquisition, the company has also started a mobile division of Komli Media,
which now includes ZestADZ, and will be run by Amit Bhartiya, vice president,
together with Asif Ali, CEO of ZestADZ.

ZestADZ was founded in 2007 and helps advertisers and
agencies deliver targeted mobile advertising campaigns to drive brand
awareness, generate traffic and leads, and increase purchase intent amongst
other options. ZestADZ currently delivers 5 billion mobile ad impressions
globally each month. The company also has an office in the United States. Komli
Media acquired ZestADZ for its strong team and sophisticated mobile advertising
and analytics platform across feature phones and smartphone platforms such as
iPhone, Android, and Windows Mobile.

Prashant Mehta, CEO, Komli Media, said, “We’re thrilled to
have the ZestADZ team as part of the Komli family and see a strong cultural fit
between our two companies. Under Asif’s leadership, they have built a strong
technology platform that complement’s Komli’s own real-time ad serving
technology to make this a mutually rewarding partnership.”

Asif Ali, CEO, ZestADZ, added, “We are looking to leverage
Komli’s leadership position in the Asia Pacific region to accelerate the
adoption of mobile advertising by leading agencies, advertisers, and
publishers. We will continue to bring innovative products to the market. This
combined with Komli’s brand, market penetration and experience will help us to
advance our leadership position in the space.”

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