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KhojGuru claims to offer exclusive discount coupons from local businesses in Delhi/NCR

by Satrajit Sen

KhojGuru.com, which started as a local information search service in 2008, has now shifted its focus to become an online platform aggregating discount coupons and offers from various brands across India. The company claims to have tied-up with over 100 brands covering over 600 outlets such as restaurants, salons, pharmacy, gyms, opticians and florists in Delhi/NCR (National Capital Region) to offer exclusive discount coupons to its users in the NCR which includes Delhi, Gurgaon, Noida and Faridabad.

by Satrajit Sen

KhojGuru.com, which started as a local information search service in 2008, has now shifted its focus to become an online platform aggregating discount coupons and offers from various brands across India. The company claims to have tied-up with over 100 brands covering over 600 outlets such as restaurants, salons, pharmacy, gyms, opticians and florists in Delhi/NCR (National Capital Region) to offer exclusive discount coupons to its users in the NCR which includes Delhi, Gurgaon, Noida and Faridabad.

When asked about the reasons for this shift in focus, Nitin Gupta, co-founder, KhojGuru.com, told AlooTechie, “Local search in India is a volume game and there are too many players following the JustDial model. This model is expensive as the cost of data acquisition and updating is very high. Moreover, the distribution medium is also expensive and you don’t get revenues unless significant leads are generated for the retailer.”

“However, couponing is a new concept and it requires significant retailer and customer education. The coupon market is very fragmented. We get coupons along with our bank’s credit card, mobile operator etc. There is no structured way of distribution and KhojGuru is trying to fill the gap,” Nitin Gupta has added. According to Gupta, KhojGuru.com aims to create an alternative cost effective sales channel for retailers and get paid by retailers for generating footfalls in their stores.

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