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Kerala Tourism ties up with Google’s AdMob to launch digital ad campaign on iPhone, iPad

Kerala Tourism, in association with Google-owned mobile display advertising platform AdMob, has launched a global iPhone and iPad advertising campaign to promote its new video and stamp its status as one of the top tourist destinations in the world. To begin with, the advertising campaign will be focused on UK, France, Germany and US markets.

Kerala Tourism, in association with Google-owned mobile display advertising platform AdMob, has launched a global iPhone and iPad advertising campaign to promote its new video and stamp its status as one of the top tourist destinations in the world. To begin with, the advertising campaign will be focused on UK, France, Germany and US markets.

The campaign has been kicked off in London to coincide with the world premiere of Kerala Tourism’s new tourism video. Conceived by MobMe Wireless, the mobile governance partner for the government of Kerala, the tourism board will promote its new video with a robust and engaging digital media advertising campaign.

Kerala Tourism is using AdMob’s interactive video ads on iPhone and click-to-play ads on iPad to drive viewership for the new video. The campaign is expected to generate over 2.5 million video views in the first week of its launch. The Board has also built the social connect in the campaign through clickable action buttons that link directly to Kerala Tourism’s Facebook, Twitter and YouTube pages.

Mahesh Narayanan, country manager, business development, Google India, has said, “Mobile is the perfect platform for targeting an international audience and Kerala Tourism is the first tourism board globally to leverage this unique opportunity. It is one of the few brands that thinks out of the box and extensively uses the digital medium to promote Kerala as a must see destination to the world.”
M Sivasankar, director, Kerala Tourism, has added, “iPhones and iPads have created a global mass following and the users are high end consumers. Kerala Tourism has realized the potential to reach out directly to its consumers in a big way and with a personal touch. This was the single reason why we decided to go in for a high voltage digital media campaign focusing exclusively on these new age devices.”
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