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Kellogg allows consumers to use Twitter postings as currency at Tweet Shop

The Kellogg Company, a multinational food
manufacturing company known for its brand Kellogg’s, has opened what it claims
to be the world’s first “Tweet Shop” in London. To launch its new
savoury Special K Cracker Crisps, the cereal manufacturer is offering Londoners
the chance to pay for their snacks using Twitter postings as currency.

The Kellogg Company, a multinational food
manufacturing company known for its brand Kellogg’s, has opened what it claims
to be the world’s first “Tweet Shop” in London. To launch its new
savoury Special K Cracker Crisps, the cereal manufacturer is offering Londoners
the chance to pay for their snacks using Twitter postings as currency.

The Tweet Shop is a standalone retail
outlet from Special K and is being used to mark the famous cereal maker’s move
into the savoury crisps market. Customers are encouraged to put away their
money and pay for a packet of new Special K Cracker Crisps by simply Tweeting a
message about the low calorie snack range and sharing the news with the wider
Twittersphere.

The shop is also Kellogg’s first venture into
the retail arena with its very first dedicated physical space in the UK. The
shop is staffed by a number of iconic Special K girls in red dresses who will
check each customer’s Tweet before handing over the crisps.

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