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Karishma Initiative ties-up with Media2win to provide digital marketing services to its clients

Karishma Initiative, a wholly-owned subsidiary of Lintas India, has partnered with digital agency Media2win to provide digital marketing services to its clients. Karishma Initiative currently offers media solutions to clients across all mass media like television, print, radio, outdoor, sponsorships, events, on ground activations and business consulting.

Karishma Initiative, a wholly-owned subsidiary of Lintas India, has partnered with digital agency Media2win to provide digital marketing services to its clients. Karishma Initiative currently offers media solutions to clients across all mass media like television, print, radio, outdoor, sponsorships, events, on ground activations and business consulting.

Namrata Balwani, chief operating officer, Media2win, has said, “It is a long-term association, and as per the deal, we will execute the creative strategy and also handle the digital media planning and buying of Karishma Initiative’s clients. Apart from display advertising, social media and search marketing solutions will also be offered by Media2Win to KI clients.” [Source: Afaqs]

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