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JWT unites 11 digital agencies to form new global company Mirum

Today, J. Walter
Thompson Company has announced the launch of Mirum, a new global company formed by consolidating 11 independent digital agencies spanning 17 countries and 40 offices.

Mirum companies
include Digitaria (U.S.), XM (Asia Pacific), CASA (Brazil), ActivearkJWT
(Finland, Sweden, India and U.K.) and Twist Image (Canada). Lunchbox (U.S.),
i-Cherry (Brazil), HeathWallace (U.K.), Quirk (South Africa and U.K.), Clarus
(Mexico) and X-Prime (France) will also join Mirum.

Today, J. Walter
Thompson Company has announced the launch of Mirum, a new global company formed by consolidating 11 independent digital agencies spanning 17 countries and 40 offices.

Mirum companies
include Digitaria (U.S.), XM (Asia Pacific), CASA (Brazil), ActivearkJWT
(Finland, Sweden, India and U.K.) and Twist Image (Canada). Lunchbox (U.S.),
i-Cherry (Brazil), HeathWallace (U.K.), Quirk (South Africa and U.K.), Clarus
(Mexico) and X-Prime (France) will also join Mirum.

Former Digitaria
Chief Executive Officer Dan Khabie will take the helm as Mirum Global and North
America CEO. In this role, Khabie will have oversight of Mirum’s overall growth
strategy, including P&L responsibility, managing key client relationships
and aligning resources to service clients globally. He will report to J. Walter
Thompson Company’s Global CEO, Gustavo Martinez, and be based between the West
Coast and the East Coast.

Mirum is a new
company created with a pioneering spirit, built by bringing together successful
regional companies that have a deep understanding of local market needs.
Mirum’s principles are rooted in innovation, design, data, marketing and
technology to drive business transformation in a world of constantly evolving
behaviors and expectations.

“The launch of
Mirum is an integral part of our strategy to continue building on J. Walter
Thompson Company’s many assets and capabilities in order to drive business
transformation,” stated Martinez. “Mirum is poised to deliver both the
technology and creative solutions that global brands demand.”

“Dan’s natural entrepreneurial instincts and
passion will foster Mirum’s startup mentality as he drives growth forward
across our global network,” said Stefano Zunino, Head of Digital Worldwide, J.
Walter Thompson, and Chairman of Mirum. 

Mirum’s capabilities
are organized around Strategy & Consulting services, Creative &
Content, User Experience & Platforms, Analytics & Insight and Product
Development & Mobile.  Additionally, Mirum has deep vertical service
offerings in Digital Retail, Behavioral Media and Financial Services. 

Current clients
include CBRE, Cyrela, Daum Kakao, Finnair, HSBC, Magazine Luiza, Mazda,
Microsoft, Nokia, Petco, Singapore Tourism Board, TD Bank, Walmart and XL,
among others. 

“I am extremely
honored to have been given this exciting yet humbling role in leading some of
the most talented thinkers and makers in the world,” said Khabie. “Over the
last year we have worked hard as a leadership team to integrate all of these
agencies together under one common vision and operational structure while
keeping the entrepreneurial spirit in each region. We have become a borderless
agency with a collaborative, passionate culture, and it has already led us to
win global clients that will be announced on a later date.”

Daiga Atvara
will be Chief Design Officer; Matt Webb, Chief Technology Officer; Dave
Wallace, Chief Operations Officer; Nick Read, Chief Financial Officer; Sarah
Kotlova, Global Head of Agency Services; and John Baker, Chief Marketing
Officer. Khabie plans on naming a Chief Creative Officer, Chief Strategy
Officer and Global Head of Data & Analytics over the next six months.

Khabie has also
named his global leadership team, which includes Robin Bade and Markus Hakala,
Europe; Rob Stokes, MEA; Guilherme Gomide, LATAM; Nanda Ivens, APAC; Mark
Goodman, NA; Alex Kavinski, Behavioral Media; and Kevin Weisberg, Digital
Retail Marketing.

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